Thursday, January 01, 2004

Pontiac Ads

Quick note here...While watching the Bowl Games this New Year's Morning, Pontiac has been showing a flurry of ads. Samuel L. Jackson narrates. Truth be told, these ads seem quite strange and out of place. Yes they sell the high, cheap performance of Pontiac, but at the same time they seem to make a play for both the African American community with a black narrator, and a "cool" limerick being read over images of the different rims available for the Grand Prix, yet they're being shown on the most White-bread of shows: The Rose Bowl. I think it's apparent GM doesn't know what to do with Pontiac; what they should do is just let the product speak for itself. That is, cheap, competent, sports sedan.

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