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Tuesday, February 24, 2004

Efficiency and Toyota

Here's an article by the Detroit News, detailing what are the most efficient auto plants in the world. See here.

There's just no competition, and from the look of things, there never really will be. It's my opinion that the Big 3, to survive, should do what they do best. Make sexy vehicles. Sexy is a broad term, and probably a ridiculous term, but let me put it this way: is there a Japanese vehicle as sexy as a Corvette? Or as brawny as an American pickup?

There might be European cars as sexy unfortunately. At least the Europeans know they can't compete with the Japanese in efficiency, and have stuck with sexiness. It's served the Germans quite well.

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