Sunday, February 01, 2004

Surveying the Superbowl

I caught just four companies putting up ads at this SuperBowl, GM, Ford, Mitsubishi, and Dodge. Well, I guess that would be just three companies, as Mitsubishi and Dodge are both basically Mercedes-Benz companies.

You can tell from GM's efforts that they are putting all their bucks into a Chevrolet car resurgence, and Cadillac, the jewel of the crown. Pontiac, GMC, Buick, Saturn, are nowhere to be seen, and if you look a their lineup, you can tell that the makeover for those brands is far from complete. I don't want to harp on this, autoextremist.com does it so much better, but when you have so many vehicles, for the same market, all competing against each other, you come up with problems. The Chicago Auto Show is going on this weekend, and GM has just shown us their entire new minivan line. They've gone away from the rounded look that every other manufacturer has, and gone with a "truck" like look. Needless to say, all four of these minivans are similar in price, similar in function, and similar in look. What incentive do I have to buy a Pontiac minvan over a Chevrolet minivan? Only whichever dealership is closer to me.

Back to the Superbowl. If you were wondering how they were going to market the new Dodge Magnum, (and I certainly was), I think this is the perfect way to do it. A big family sedan, that's superfast, but not really an SUV or a stationwagon. The monkey off your back idea was clever as well.

The Mitsubishi commercial is an attempt to get people to notice their cars, and perhaps just notice the company, period. They compare a Toyota Camry to their Galant with a pseudo crash test. I think this is treading too close to a lawsuit, though the idea is intriguing, Toyota could justfiably sue them for making their vehicle look unsafe.

Have to apologize for the lack of updates, I've been very busy lately. I've got some ideas to write about that you'll see soon though!

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