Thursday, April 08, 2004

Ford and Platform Sharing

Here is an article about the new Lincoln Zephyr, and platform sharing to be had from the Mazda 6 platform. I've screamed in past writings about buying other car companies, and Mazda hasn't been the blockbuster success Ford thought it would be. But if you own something, you might as well use it, and taking the incredible Mazda 6 and making it be the underpinnings to 10 future vehicles is a step in the right direction.

They don't list the ten, but they give hints to four: the Mazda 6 itself, a Ford sedan to replace the Taurus, a Mercury sedan, and the Lincoln Zephyr. Besides invoking a cool name from its past, the Zephyr looks amazing. Hopefully the real thing won't be so different from the concept. I've ridden in a Mazda 6, and it felt great inside, and looked great too. The Zephyr is using a winner as a platform basis.

Ford will be one to watch in the next few years, but they can blow it all if they don't reinvest in their products and update them regularly. For the time being though, expect good things from FoMoCo.

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