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Saturday, January 22, 2005

Toyota makes a Smart Move

This article is a little dated, but I saved it until I had time to update today. Toyota is basically breaking into a huge market, that has a grand total of one vehicle within it: the Wrangler. The FJ Cruiser is one of the few Japanese vehicles that actually HAS a tradition to fall back on. In the 60s and 70s, Toyota made Land Cruisers that were amazing competitors to the Wrangler. They were rugged, looked great, and had excellent offroad capabilities. Here's an example of a classic FJ40:



And here is the updated concept that came about a couple years ago. It's pretty loyal to the original I think:



Guaranteed hit. At least I'd like to think so.

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